Evaluation: Question 4 - FINAL

How Did You Use Media Technologies in The

Evaluation: Question 3 - FINAL

Evaluation: Question 2 - FINAL

Evaluation: Question 1 - FINAL

Media Evaluation Question 1

Evaluation: Question 3 - DRAFT

Evaluation: Question 2 - DRAFT

Evaluation: Question 1 - DRAFT

Media Evaluation Question 1 DRAFT

Final Cut of Music Video

Research on Promotional Posters // Final Design and Rejected Designs

 This is a promotional poster for the Oasis single 'D'you Know What I Mean?'. Immediately, the band name stands out thus promoting the band name effectively. Having established themselves as a famous duo, the logo then draws the audience to the name creating a sense of anticipation for the upcoming single. The audience would then follow down to the photograph in which references the mod subculture. This then suggests to the audience, who are not necessarily familiar with the band, the genre of their music based on the style that they are portraying. Furthermore, the humorous title of the single with the idiolect references the origins of the band, who are a duo from Manchester. This effectively promotes the band by portraying something about them to their audience, who would as a result find this humorous. Therefore, my promotional poster needs to reflect the band - as well as the album - in order to present something about them to their audience who are in anticipation of this album. Similarly, for those who don't know of the band, they will look at this poster and the digipak to gain a better understanding of the band and their genre of music.





This is a promotional poster for the band Kasabian in which clearly takes inspiration from playing cards with its clever link to the 'King' of the pack and the associations with the name of the album 'Empire' (linking to Romans and it's rulers). Its simplistic lack of writing makes a statement and creates a sense of anticipation with its lack of information. The effect of this is that its audience are in suspense, waiting for the CD to be released. For now, they are relying on the picture to suggest something about the album. Nicholas Abercrombie stated that 'Genre permits the creation and maintenance of a loyal audience which becomes used to seeing programmes within a genre' and therefore for those who are prior fans of the band, they will be familiar with the genre and have some expectations of the album. For those who are not familiar prior to this album release, they are simply relying on what they see in order to reflect something about the band. Therefore, as a member of the audience who has very little knowledge of the band but have heard some songs, the font for the band name immediately suggests indie rock, as oppose pop. It is important that for my promotional poster, I consider the minor details such as font to indicate the style of genre of both the album, and the band as a whole.









I took inspiration from this and linked it to my production with the use of cards in the Alice in Wonderland scenes. I then manipulated Coco and the Butterfields logo, as seen in their E.P. 'See the Sun' and 'King of the Corner', by changing the colour to add contrast to the white background. This, I felt, catches the eye of the audience with the bold colours, thus promoting the band. Despite this, I felt this was still not the right design to promote the CD and band as it didn't reflect the music video enough and therefore I rejected this design.

 
 

This was my final design for my promotional poster in which I felt best represented the music video and the genre of the band. The forest location is a predominant feature of our music video and links to the theme of adventure. Furthermore, the band's own video of this song depicts an adventure further supporting the use of a forest as the background of my poster. I manipulated the photos by adding a tint of pink to create a sense of magical realism and illusion thus giving it a dreamlike quality. It put focus on the centre tree and logo by blurring the edges of the photo to highlight and isolate the logo, immediately drawing the audience to that aspect.

Additionally, to follow the conventions of a promotional poster I featured a release date, reviews from a music video, the band's website, and social networking logos. This promotes the CD leaving no room for confusion with the precise information being laid out in an articulate way. Since my audience are predominantly teenagers to young adults, featuring social networking logos such as Facebook and Twitter directly targets the youth who statistically use these sites the most (89% in 2014) and therefore presents the band and their music as easily accessible.

Overall, based on feedback, this poster was preferred to the previous design and therefore I have chosen this design as my final promotional poster as it represents the music video and the band the most.
 

Finished Print Productions

 

Panel 1:

 

 Using the 'Coco and the Butterfields' logo, as seen in their E.P. 'Fip Fok', I am promoting both the band and the CD. The photograph of one of the fairy tales featured in our music video immediately establishes the theme of the production I have made. It also can be linked to song and CD name 'Warriors', in which is my intention. This was inspired by the promotion of the 'Warriors' song that the band had created themselves where they too used a photograph of the characters featured in their own music video. In doing so, it links to the music video and its intention; to create a sense of magical realism and present the warrior protagonist in each classic fairy tale.

 

 

Panel 2:

The blue tone of this photograph contrasts that of panel 1 to create a sense of adventure - as in the music video which shows a female protagonist travelling through different fairy tale scenarios. It also creates a sense of illusion since the colour is tinted to suggest an out of ordinary experience, much like in the video. The low angle also hints to the audience who is the protagonist of the music video; we as an audience are watching her and therefore having her look down on us reinforces this.

 

Panel 3:

The blue rose has been edited to compliment the second panel to create a fluent and coherent digipak. Furthermore, in our music video, flowers are a repeated motif featured in each fairy tale. For example, in the first scene there are flowers on the table, in Alice in Wonderland there are flowers on the stairs and she is given one by the Mad Hatter. In Hansel and Gretel they are scattered on the ground, in Little Red Riding Hood they are in her basket and lastly in Goldilocks they are positioned in various places outdoors. Therefore, this photograph makes an appropriate and fitting panel 3 to create associations with my music video.

 

Panel 4: 

 To follow conventions of a CD, I included a bar code and company name in order to appear authentic. Furthermore, I aligned the text with the slant of the picture to create a organised and neat panel 4. This then looks subtle but effective. Based on feedback, it was suggested that I use the slanted text so that it appears more concise and organised, as oppose to busy and unprofessional. I featured another character of my music video to compliment the front panel which too features a character. This is so before the CD is opened, my audience can see from the back and front, the theme of the music video and the intention.

 

Promotional Poster:

Further Print Production Ideas - Why they were not used

Continuing with the theme of nature, this image is relevant with its connotations of free birds, linking to the message of Warriors within the song. However, there is no impact of the photo and I feel it will not grab my target audience's attention making it an unsuitable photo to feature in my digipak.

Whilst this photograph is relevant to the music video, like the first shot it is a bit bland and doesn't stand out to gain the attention of my audience. It also doesn't strongly represent the theme of warrior's enough, in which is a prominent aspect of the song and music video. Therefore, whilst this shot is closely linked to the music video, it won't be used since it is not eye-catching.

Based on feedback on my initial images, it was suggested that the colour of the rose was edited to provide more impact. Therefore, using photoshop, I adjusted the colour to more vibrant shades such as pink and purple. This reflected the song better as a more joyful and happy song, in which was essential in order to sell the song and the artist to the consumer. Immediately, it lifts the digipak making it an appropriate image to feature in it. The final colour chosen was blue since the tone suited the second panel of the digipak and fitted in to create a coherent second and third panel that was aesthetically pleasing. It also differed from the first and fourth panel to create a contrast in colour, adding to the feel of adventure, like the change in fairy tales in the music video.

Case Study on Audience // AlunaGeorge - 'Attracting Flies'

Audience Case Study - AlunaGeorge - "Attracting Flies"

Audience for own production of 'Warriors'

Audience for ‘Warriors’

Coco and the Butterfield's EPs

It is important that my digipak reflects both the song and the band effectively and therefore by researching their previous cases for their EP's, I am able to identify their target audience and what the band are trying to present.

'See The Sun' EP.   The front cover predominantly features their logo, immediately establishing them as a band. This logo is then a continuous motif used in their other EP's and other promotional items such as posters and merchandise (t-shirts etc). Their audience can then identify the band when they see the logo making it an appropriate feature to include in my own digipak design. The simplicity of the EP then highlights this logo, and since it is their first one, it allows their logo and band name to be established and easily identified for their audience.

'Fip Fok' EP. The banner is extremely prominent on the front cover and is a great logo to feature on my digipak. The image I will use will feature one of the characters in our music video and therefore this logo will fit around it providing a neat and organised composition. A front cover that is too busy distracts the audience from the name of the band and what they're promoting. Therefore by simply using an image and a logo keeps it concise and effective, much like this EP which clearly states the band name and the EP name leaving no room for confusion for their target audience.

'King Of The Corner' EP.  The logo is yet again featured making it appropriate to feature somewhere on my digipak. The background also reflects and suits the genre of the music, folk. It has associations with folk tale and fairy tales making the theme of adventure and fantasy extremely relevant to the band's music style. Linking to the prominent theme of fairy tales in my music video, these associations are extremely appropriate in representing the band and music video in order to appeal to our target audience.

'Warriors' Single. Whilst this is not an EP, the promotional aspect of the song in which we have created a music video for, is crucial in helping my group and I understand the band's intentions of the song. The picture clearly depicts different types of warriors (using the band members) and is therefore strongly linked to our music video with the portrayal of different fairy tales and the warrior aspect of that. Therefore, the picture of one of our characters is extremely apt for our front cover of the digipak by closely linking to the theme of Warriors, which is our intention.

Initial Print Production Ideas

This is one of the first mise en scene featured in our music video and shows an intertextual reference to the film adaptation - "Alice in Wonderland" which is also our first fairy tale featured in our music video. The teacup is a crucial aspect of it therefore making it a suitable front cover (or inside cover) for our digipak. The bright and vivid colours also reflect the joyful pace of the song, therefore making it a good representation of the band for their consumers. Our audience will be ranging from 15-25 years old and therefore the fairytale aspect will appeal to the younger generation whilst for the older target of our audience, it will create a nostalgic effect.

Whilst this is only one of the four fairytales featured in our music video, the striking imagery with the landscape and costume is appropriate for our chosen band and their consumer. I then went on to edit this photo - 1. by enhancing the colours, 2. by taking the colour out so that it has a faded sepia tone. On asking my peers - who fit the age range - the coloured version was preferred and I will therefore take this into account when choosing the photo that will feature on the front of the cd.

 

This image was taken at the UEA Lake, the same location featured in our music video, and I enhanced the colours so that it was more striking in order to catch our target audience's eye. However, this will most likely not be chosen to go on the front of the digipak as it isn't as relevant as the previous images and therefore doesn't reflect the song well enough. But it can still go on the inside since it still has the magical feel that I am looking for in order to represent the song and "Coco and the Butterfields", and it compliments the other photographs with the natural imagery.

Like the swan image, these last two images would be most suitable either on the back or inside of the cd since it doesn't represent the song as much as the previous images. However, the forest image would work nicely on the back of the cd, should the Hansel & Gretel image be used (above) for the front. It would compliment the image and fit in with the forest/lake imagery of the front.

This photo would work well behind where the cd would be placed as its circular shape would compliment that of the disc. It also reflects the flower imagery featured in our music video throughout, making it a suitable picture to feature in the cd.