The venue in which they played at, and the people there, also helped establish the demographic audience of the band which helps us in our production in order to make a music video that will appeal to them, alongside the song. The venue in which they played at was called "The Fat Cat Brewery Tap" in which regularly hosts gigs Fridays and Sundays.
Based on their website, both layout and information, the pub appears very cosy and folksy and genuine and when visiting this place to watch the gig, this was very evident. It was ambient and the people were varied ages being from (excluding myself) 25 - 60 years old showing the varied group that would listen to the music. Though some were locals and didn't go necessarily for the music itself, it still represents the type of atmosphere the pub are looking for when they choose bands to play there and therefore those who regularly visit would potentially enjoy that genre of music.
And of course, Coco and the Butterfields played my group's chosen song "Warriors" which, with it's upbeat tune, created a great atmosphere in the pub by having an undeniably catchy beat that people only could help but tap their feet to. This then reflected the song which will prove beneficial when editing my music video in order to understand the mood the video, along with the song, should create. Therefore the shots and images featured should be positive, lively and joyous. This links to an aspect of Goodwin's theory by linking the music to the visuals in order to reflect the intention of the song.
A short clip from the performance of "Warriors".
Considering the age of the demographic in The Fat Cat I would suggest that the use of 17-18 year olds in your music video would possibly give access to a younger audience demographic.
ReplyDeleteA great post and another example of your brilliant engagement with your music video production